![]() It’s kind of sad, really. Many small businesses and startups are investing time and money into shooting, editing, and producing good YouTube videos in the hopes of building awareness about the types of products or services they sell. Most people won’t even know that your company is publishing videos unless you pay to promote them. On Facebook, organic reach has been on death’s door for a while now – and it will continue to dwindle to zero in the near future. It seems like everybody and their cat is making videos – just on YouTube, 400 hours of video are uploaded every minute! Here’s another crazy stat: An estimated 79 percent of Internet traffic will be video content by 2018.īut there’s a problem–and this isn’t a secret, but everybody knows video is incredibly powerful. In fact, people are 85 percent more likely to buy a product after viewing a product video. It is an incredibly powerful way to build your brand. ![]() So, let’s talk about the last item on that list, and discuss an amazingly powerful technology: Video. You need technology, remarketing, Facebook ads, website optimization, tools to understand your target market, Google AdWords, and you need to boost Facebook video views. If you’re serious about making every day count for your business, then there are plenty of things you need.
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